CREATIVE PROCESS

Once we’ve chatted, and the formalities are out of the way, we begin the creative process...

My aim is to make this process as streamlined and enjoyable for you as possible. I set out clear project guidelines, and communicate the progress, so that you know exactly what to expect, and when. Depending on your feedback and response time, you could have your entire brand and website launched in just 3 weeks!

When your project is booked, that time is dedicated to working with you. I only take on limited clients to ensure that I can focus on the importance of each brand I work on.

Phase 1

Gathering information

This step is all about you. I will send you a Brand Discovery questionnaire to work through. Not only does this help me to position your brand correctly, but it is an important exercise for you to clearly define your objectives and the audience that you are trying to target.

Phase 2

Research + Design

This is where I take over. Given the insight you’ve provided, I can begin researching you industry to get a clear idea of your market, the competition and the audience. With this clarity, and strong idea of the ‘look and feel’ that you are after, I start to conceptualise your unique image.

Phase 3

Visuals + Fine-tuning

This is the exciting part. I’ll send you the concepts to review and ask for your input on the design – anything that you would like to suggest or change. I’ll make adjustments according to your feedback. Once you’re happy with it I can finalise the artwork for implementation online and in print.

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